The aim of this Policy is to provide guidelines to help employees and managers understand their responsibilities when using social media.
Social media is a type of interactive online media that allows parties to communicate instantly with each other or to share data in a public forum. This includes social forums such as Facebook, Twitter, MySpace, LinkedIn and it also includes email (including Trust email), blogs and video and image sharing websites such as YouTube and Flickr. There are more examples of social media as this is a constantly advancing area and therefore, the above list is not considered exhaustive.
The Trust recognises that there has been a rise in the use of social networking sites in recent times. It is recognised that all employees are entitled to privacy in their personal life, however the Trust is committed to maintaining confidentiality and safety at all times, whilst also maintaining the reputation of the Trust and that of the relevant profession, by exhibiting acceptable behaviour at all times.
The following key principles outline the Trust's approach to the use of Social Media:
- The Trust recognises that Social Media and Social Networking are a key aspect of communication in the modern world and embraces it as a communication tool.
- The Trust encourages the safe and effective use of Social Media in a professional capacity for both service promotion and communication with service users where deemed appropriate.
- The Trust recognises the right of its employees to use Social Media and Social Networking in their private lives and encourages its use in a responsible and appropriate way.
Link to the full Policy:
Link to the Equalities Impact Analysis: